The board will spend a quarter of the funds in the first stage of the promotion.Ī second round of the campaign, from June to August, will focus on short-haul and overseas visitors. The government’s last budget earmarked HK$80 million for the board to promote Hong Kong as a tourist city. Hong Kong Tourism Board statistics showed that the number of visitors dropped by 8.7 percent for March alone, with a 10 percent drop for mainland tourists and another 5 percent for overseas visitors. The five-week city-wide campaign, initiated by the Quality Tourism Services Association, provides generous discounts to lure both locals and tourists. Secretary for Commerce and Economic Development Gregory So Kam-leung said the idea was to reinforce a positive image of Hong Kong for tourists this could benefit locals and also boost consumption. The retail and tourism industries are hoping for a spending spree in the coming month, after a shopping campaign targeting both tourists and locals was launched on Thursday.Ī combined effort to boost retail spending, by more than 10,000 retail outlets, restaurants and tourist sites, was announced on Thursday as the city has less tourists following anti-parallel trading protesters began harassing visitors.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |